Knowing how to build an ad is something that every marketer does hard. After all, this is the channel to win new customers, retain existing ones and build the image of your company.
For so many purposes, it is no surprise that there are so many ads and especially different advertising channels.
Whether in physical or digital media, advertisements boost business and those who are starting to grow now cannot ignore good advertising.
So, check out this step-by-step guide on how to create an ad.
Step by step to build an ad
Knowing how to create an ad requires, in addition to practice, a lot of study and developing a very concrete plan to achieve your goals.
Furthermore, you need to know marketing or have professional people in the field. This is how you will be able to find the best advertisements and creations for your company.
So, pay attention to this step by step and learn how to create an ad.
Have a brand
This first step seems obvious and it is. But, more than saying that you must have a company with a name and a logo, it is necessary to understand that, in addition, it must have an identity.
In addition to its visual identity, your company also needs to be recognized by its tone of voice, which must be in line with its market positioning and close to its audience.
These identities, visual and tone of voice, help construct the pieces to be published and, often, even what type of advertisement is ideal for the company.
Set a goal
Your company already has a brand, tone of voice, and knows its audience. So, to start creating an ad you need an objective.
At the beginning of this text, there are three examples of some of them and that’s not all. But basically, they can be divided into two: brand reach and lead capture.
In brand outreach, the main objective is to make your company more recognized or gain credibility among your audience.
Also known as awareness , brand reach does not necessarily focus on conversion, that is, customers. It expands the consolidation of your brand in that segment or in a new region, for example.
Therefore, some objectives may involve everything from engagement on social networks to return rate on a website, for example.
Lead capture ads, on the other hand, are focused on conversion. In other words, they are suitable for increasing your business’ revenue, directly speaking.
The main objectives of an ad to capture leads involve revenue, such as conversion rate, increase in average ticket, for example.
Have a budget
Making an advertisement requires investment. More than understanding this, you need to define how much to invest to start creating your campaign.
Advertising through paid media, for example, can be a very effective way to invest and get a good return, in addition to using your money in a more strategic way.
Digital platforms allow you to better control the budget you want to invest in campaigns. Some, like Google Ads, allow you to define how much to spend per day or per click, for example.
All of this makes the ad more efficient and with a better return, so know how much you want to spend on the campaign when making the ads.
Choose the best channel for advertising
Knowing how to make an announcement requires choosing a platform on which to advertise. On the internet, these tools are present in almost all high-traffic places, such as Google, Social Networks and YouTube.
Each of these platforms has a mechanism and logic that follows its use. Google, for example, has search and interest-based ad campaigns.
Instagram is also interested and based a lot on what the user consumes on the social network.
Understanding this logic will bring better results to your ad and using them all is not an impediment, as long as it is done strategically.
Use your creativity
Finally, creativity needs to be present in your ads at all times. It is what makes an ad stand out among so many others on the internet.
Not only in texts, but in formats and images, your ad needs to attract attention in a way that makes a person impressed and motivated to click.
Of course, text helps a lot, with intelligent and clever calls to action , but it won’t be worth anything if there aren’t colors and shapes that can stand out on the person’s timeline.
All of this needs to speak well and always be related to your visual identity and tone of voice, two points that, as you know, cannot be ignored.
The call to action, also known as CTA, is an important piece in this advertising mechanism. Therefore, find out the main CTA mistakes to avoid.
Knowing how to create an ad without understanding how the main digital ad platforms work can be a little difficult.
For this reason, get to know the three main platforms on the internet.
This is the advertising platform of the largest search engine on the world internet. If many people use Google daily, it is no surprise that there are also ads on this, which is many people’s home page.
Google Ads uses pay-per-click logic, meaning your budget is only spent when a person clicks on your ad.
To do this, when setting up a campaign on the platform, you need to specify a price for the keywords you want to advertise on.
Meta is the company responsible for two of the largest social networks: Instagram and Facebook, in addition to WhatsApp.
Formerly known as Facebook Ads, Meta Ads allows you to create a localized and segmented campaign, according to the user’s interests.
In other words, depending on how the person behaves on these networks, the platform can deliver ads close to what they engage in on Instagram or Facebook.
Here, you can vary according to each social network and create different formats, from texts to images and videos, whether Stories or Reels.
YouTube Ads is nothing more than a Google Ads tool . Here, the focus is on video campaigns that can be displayed in different formats.
YouTube ads can appear before or during content. They can be “skippable” or not.
Because ads on Google Ads are somewhat “invasive”, they need to be used very well, so as not to cause a reverse effect on the user.
How to track results?
By configuring each of these campaigns well, you will have a strategy that will generate results.
But how to follow up?
Whether on Google and YouTube Ads or Meta Ads, you can track these results through the platforms themselves.
This monitoring can be done constantly and being aware of your objectives.
When monitored in real time, you will be able to more quickly understand what has worked and, if not, change the campaign to find the best way to achieve the expected results.
Evaluating these results will always be challenging because it involves knowing your audience and interests.