What is your main concern when launching an app or website? It’s only fair that you think about presenting your product or making everything very attractive and visibly beautiful on the interface.
But it will be of no use if the user experience is not one of the pillars of the environment.
User experience is one of the main themes in the development of products, websites and apps today. It is designed from technology to marketing and focuses exactly on how a person interacts with the platform offered to them.
From usability to design, to understanding interface elements, user experience is no longer just a buzzword to one of the main — if not the — components of product development and marketing campaigns.
It’s not an exaggeration and you can prove it in this text!
What is user experience?
User experience, commonly called UX (User Experience), is a set of elements and factors related to the user’s interaction with a specific product, system or service, the result of which generates a positive or negative perception of the platform.
UX is used in online products or services, mainly. The premise is, basically, to offer something easy to use: intuitive and that allows the user to have a simple and, of course, strategic experience for the business.
Therefore, it is essential to think about how user experience allows you to increase conversions, whether on a website or in an app.
Tips for applying UX
Something so strategic and important for an infoproduct, website and app must be thought out carefully by every producer and company that wants to convert and please its audience with a feature.
For this reason, some tips on how to apply user experience to your products are always welcome.
The first step is to understand the user’s needs and expectations. To achieve this, it is important to conduct user research, analyze usage data and collect feedback.
Therefore, you can develop tests that can be of the most varied:
- Internal usability testing: these are tests monitored by the company that develops the website or app. There is moderation and observation with instructions to the participant;
- Remote usability testing: these are normally not monitored and applied remotely. It has a lower cost than the previous one, but offers less details;
- Monitored remote usability testing: It’s kind of a mix of the last two. Here participants are monitored, but perform remotely. They are encouraged by company observers, who collect usability data.
Bet on simple and direct
The user cannot have many distractions when interacting with your website or applications. Therefore, they must be simple and straightforward to use.
Users should be able to find what they need quickly and effortlessly, intuitively, without needing instructions from the app all the time.
The user interface must be consistent across the entire website or app. This helps them become familiar with the navigation and find what they need more quickly.
The environment needs to be cohesive, so that the user recognizes your product on different pages and tabs, for example.
This way, he is not surprised by the differences and becomes better familiar with your product.
Websites and apps must be responsive, that is, they must adapt to different devices and screens. This ensures that users can use the website or app from anywhere.
This way, you give the user the opportunity to browse your website or app wherever they see fit.
Responsiveness is not limited to having mobile and desktop versions. It offers, in each case, functionalities typical of each device. Thinking, for example, that on a cell phone, a person only uses hands and fingers, while on the desktop navigation is via mouse and is less limiting.
Make navigation easier
Users should be able to locate what they need quickly and easily. To do this, material must be clearly and logically organized, navigated intuitively, and searchable.
As you read, it cannot receive instructions for use all the time. Only on the first navigation or when requested.
User Experience Strategies
After all these tips for applying UX to your platform, what remains now is understanding the best strategies for user experience.
Create a call to action
The call to action is the message that invites the user to perform an action, such as purchasing a product, signing up for a newsletter or downloading content.
It is important that the call to action is clear, concise and easy to understand. It cannot be long: it must be objective, short and, therefore, direct.
Normally, they are buttons with highlights and strong colors, but not to the point of frightening: it respects the visual identity of your product so as not to be so aggressive.
Have an information architecture
Information architecture is the logic with which content is organized within your platform. How the messages you want to convey are constructed.
Therefore, it is very important that it is cohesive, intuitive and informs the reader in a simple way, but complete enough so that they do not get confused.
This architecture involves the construction of:
- Categorized menus;
- Titles (H1, H2…)
- Colors that classify the type of information;
- Information given clearly and not too long;
- Mental triggers that are strong and consistent with the profile of your audience.
Personalize the experience
Personalization can help create a more engaging and relevant experience for users. This can be done by using usage data to recommend products or services, or to show personalized content.
This attracts your audience more, making them feel identified with the environment in which they are using it.
Not only will they feel encouraged to use your platform more, they will also realize that their experience is good enough to recommend to other people — and be an advocate for your brand.
With these tips, you can apply user experience to websites, digital products and apps.